Docster Digital Marketing

B2B SaaS Demand Generation & Digital Growth

B2B SaaS Demand Generation Services

Docster Digital provides senior‑level B2B SaaS demand generation consulting and fractional growth leadership to help companies build predictable, scalable pipeline.

All services are designed to be:

  • Commercially grounded
  • Execution‑focused
  • Measurable against revenue outcomes
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Fractional Head of Demand Generation for B2B SaaS

For founders and revenue leaders who need hands‑on senior leadership without hiring a full‑time executive.

As your fractional Head of Demand, I take ownership of:

  • End‑to‑end demand generation strategy
  • Quarterly planning and prioritisation
  • Paid media performance and optimisation
  • Website conversion and growth experiments
  • Pipeline reporting and revenue alignment with sales

This is ideal if:

  • Your pipeline is inconsistent
  • Your paid media spend is underperforming
  • Your marketing team needs sharper direction
  • You are preparing to scale

B2B SaaS Paid Media Strategy & Management

High‑intent demand generation across:

  • Google Ads
  • LinkedIn Ads
  • Microsoft Ads
  • Meta (where appropriate for SaaS)

Services include:

  • Full paid media audit
  • Funnel and keyword strategy
  • Budget modelling and forecasting
  • Ongoing optimisation and experimentation
  • Cost‑per‑lead and cost‑per‑opportunity control

The focus is not traffic. It is qualified pipeline and revenue efficiency.

Website Conversion Rate Optimisation (CRO) & Growth

Most SaaS websites leak demand before it ever reaches sales.

I help fix that through:

  • Conversion diagnostics and funnel review
  • Landing page strategy for paid acquisition
  • Messaging alignment with ICP and buyer stage
  • Form strategy, intent capture, and UX optimisation
  • Ongoing testing roadmap

This service is often paired with paid media to maximise return on spend.

B2B SaaS Marketing Analytics, Attribution & Web Reporting

Clear reporting is a growth lever—not a vanity exercise.

I design and deliver GA4, Looker Studio, and Power BI dashboards that connect marketing activity directly to pipeline and revenue.

This includes:

  • GA4 configuration, event tracking, and data quality audits
  • Looker Studio dashboards for marketing and leadership teams
  • Power BI revenue, funnel, and cohort analysis
  • Funnel and pipeline reporting
  • Channel and multi‑touch attribution models
  • ROI analysis and forecasting
  • Board‑ready insight packs

You always know:

  • What is working
  • What is wasting money
  • Where to double down

Technical & Strategic SEO Audits for B2B SaaS

If your website traffic is flat, volatile, or unqualified, an SEO audit is often the fastest way to diagnose growth blockers.

My B2B SaaS SEO audits cover:

  • Technical SEO health (indexation, Core Web Vitals, crawlability)
  • Keyword strategy and search intent alignment
  • On‑page optimisation and internal linking
  • Content gaps across the funnel
  • Conversion alignment between SEO and demand generation

You receive:

  • A prioritised SEO action plan
  • Quick‑win opportunities
  • Long‑term growth recommendations tied to revenue impact

Account‑Based Marketing (ABM) for Enterprise SaaS

For companies selling into large, multi‑stakeholder buying groups.

ABM support includes:

  • ICP and target account modelling
  • Multi‑channel orchestration
  • Sales alignment and enablement
  • Pipeline acceleration programs
  • Opportunity‑level reporting

The goal is fewer, better deals—moved faster.

Demand Generation Audit & Recovery Projects

For teams that need fast diagnosis and corrective action.

Typical audit scope:

  • Full channel and funnel review
  • Spend efficiency analysis
  • ICP and messaging alignment
  • Website conversion health
  • Reporting accuracy and gaps

You receive:

  • A clear recovery roadmap
  • Prioritised actions
  • And a realistic path back to predictable pipeline

Coaching & Advisory for Marketing Leaders

For founders, Heads of Marketing, and growth leaders who need:

  • Strategic sounding‑board support
  • Decision validation
  • Growth planning and prioritisation
  • Team structure guidance

This is delivered via retained advisory or on‑demand sessions.

Engagement Models

I work with clients on:

  • Fractional leadership retainers
  • Monthly demand generation execution
  • Fixed‑scope audits and recovery projects
  • Strategic advisory engagements

Every engagement is custom‑scoped based on your stage, goals, and constraints.

Who These Services Are For

These services are best suited for:

  • B2B SaaS startups (Seed to Series D)
  • Founder‑led growth teams
  • Revenue leaders needing predictable pipeline
  • Marketing teams that want stronger structure and accountability

Talk to a B2B SaaS Demand Generation Consultant

If your SaaS growth feels unpredictable, inefficient, or stalled, let’s talk.

Email: info@docsterdigital.com