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Why Outbound Campaigns Fail: Data Quality vs. Messaging
When an outbound campaign underperforms, nearly every team does the same thing: rewrite the copy. New opener, new value prop, new sequence structure. It feels productive. It’s usually wrong. I learned this the expensive way, building a multi-ICP outbound engine from zero — 23+ campaigns across eight ICPs on 60+ inboxes. One campaign in particular…