Paid Media & ABM
Paid media without pipeline accountability is just spend. I plan and run paid search, paid social, retargeting, and ABM programs against coverage targets agreed with sales, and reallocate budget continuously based on what’s actually producing opportunities.
What paid media & ABM covers
- Paid strategy and hands-on management: Google Ads, LinkedIn Ads, retargeting
- ABM programs built with sales: account selection, layered coverage, progression tracking
- Budget allocation and CPA/pipeline-efficiency management
- Creative and messaging tuned for long-cycle, multi-stakeholder enterprise buyers
- Regulated-industry experience: financial services, government, compliance
How I work
Paid budgets drift when nothing ties them to coverage. I run paid search, paid social, retargeting, and ABM against account and pipeline targets that sales signs off on up front, so the spend answers to opportunities, not impressions.
I stay hands-on with the bids, creative, audiences, and CPA, and move budget toward what’s producing. For enterprise deals that means layered coverage across long, multi-stakeholder cycles, built for regulated buyers where the message and the compliance bar both have to hold.
This comes from running paid and ABM against pipeline in regulated enterprise accounts, where spend answers to opportunities, not clicks. See the full results.
Best fit: teams whose paid spend has grown faster than their confidence in what it’s producing.
Related Services
Demand Generation, End to End. Pipeline targets, channel strategy, and hands-on execution, built to a revenue number, not an activity report.
Web & Conversion Optimization. Your website run as a revenue channel: CRO, analytics, and funnel optimization measured in pipeline, not traffic.
Outbound Engine Builds. Zero-to-one outbound: infrastructure, data quality, and campaigns that produce measurable pipeline in the first 90 days.
Ready to talk pipeline?
Tell me about your goals and what’s in the way. I reply within one business day.
Prefer email? info@docsterdigital.com