What demand generation covers

• Pipeline modeling and coverage targets tied to your revenue plan
• Channel strategy and budget allocation across paid, web, outbound, and lifecycle
• Campaign builds and hands-on execution, not delegated to a junior bench
• Attribution and reporting your CFO will trust (GA4, Looker, HubSpot, Salesforce)
• Sales alignment: shared definitions, shared targets, shared accountability

How I work

First I find where the pipeline is leaking. Usually it’s a coverage gap, a weak channel, or conversion, not the thing everyone assumed. Then I set targets and a channel mix against your revenue plan, so budget maps to a number sales has already signed off on.

After that it’s execution. Campaigns go live in weeks, and I build them myself instead of handing them to a junior bench. Reporting runs through to the CRM from day one, and I move budget toward whatever is producing pipeline. You get a system you can forecast against, not another deck to interpret.

Those results came from owning global web and digital demand generation through a full B2B SaaS scale-up, in regulated markets where the reporting has to hold up. See the full results.

Best fit: B2B SaaS companies that have revenue targets but no reliable system connecting marketing spend to pipeline.